The Novembre Jazz UPV Festival is a four days’ musical event that takes place very year on the three university campuses of the Universitat Politécnica de Valencia. For the 2020 edition, we redesigned the whole visual identity as a concept project in order to create a modular system that represents the cultural variety of this musical style. Taking the principle of multiculturalism and spontaneity as a starting point, our main ambition was to generate an independent language of shapes and colours that represented the Afro-American philosophy. This system is not just a graphic proposal to explore the festival, but also a metaphor to immerse yourself into the jazz culture and embrace the experience. In this year's festival, we invite you to open your mind and see this musical style from a different perspective to enjoy this cultural journey to jazz outlooks.